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Ronald
Drozdenko, Ph.D.
 Ronald
G. Drozdenko, Ph.D. is Professor and Chair of the Ancell School of
Business Marketing Department. He is also the founding Director
and current Co-Director of the Center
for Business Research at the Ancell School. He has more than 25
years of teaching experience that includes the following courses;
Consumer Behavior, CRM and Marketing Databases, E-Commerce and Internet
Marketing, Product Development and Management, Marketing Research, and
Marketing Management. In 2005 he was the recipient of the
Professor Award for Excellence in Direct Marketing Education by the
New England Direct Marketing Association Foundation.
Dr. Drozdenko has directed or co-directed more than 100 proprietary
research projects since 1978 for the marketing and research and
development departments of several corporations, including major
multinationals. These projects were in the areas of strategic planning,
marketing research, product development, direct marketing, internet
marketing and marketing database analysis.
Dr. Drozdenko co-authored, with Perry Drake, Optimal Database
Marketing: Strategy, Development and Data Mining and also has
published professional and academic articles and book chapters. His
scholarly publications have appeared in the Journal of Advertising
Research, Psychology and Marketing, Journal of Product Innovation
Management, International Journal of Business and Public Administration,
Journal of Business Ethics, International Journal of Revenue Management,
Journal of Product and Brand Management and several journals in the
medical and health care fields. He was granted three U.S. patents
along with his co-inventors for instruments used in medical research and
clinical applications. His current research interests include
business ethics, product pricing and purchase risk. He also serves on
the Editorial Board of the International Journal of Revenue Management.
Dr. Drozdenko holds a Ph.D. in Experimental Psychology from the
University of Missouri and is a member of the American Marketing
Association, the Society for Consumer Psychology and the Academy of
Marketing Sciences.
Contact
Information
Office: WS 301
Office Hours
Tuesday and Thursday 1:00pm-2:00pm,
Wednesday 9:00am-12:00pm other hours by appointment.
Please
e-mail to arrange an appointment.
E-mail:
drozdenkor@wcsu.edu
Telephone: (203) 837-8776
Fax: (203) 837-8527
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