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 Karen Koza, DBA
Dr. Karen L. Koza is an Associate Professor of Marketing in the
Ancell School of Business and Co-Director of the Center for Business
Research (http://www.wcsu.edu/cbr/
).
She holds a DBA from Boston University, and an MBA from Clark
University, and is a member of the American Marketing Association (AMA),
the Academy of Marketing Science, the Society for Case Research, and the
Institute of International Education (IIE). She is currently a reviewer
for the Journal of International Marketing, and has served in the past
as a reviewer for the Journal of Marketing Channels.
Dr Koza was instrumental in developing working partnerships and joint
research centers with universities in China and India, and has led
multiple international student-industry collaborations with these
universities. These collaborations included working with Fortune 100
companies and leading Global Manufacturers. She has also developed and
led multiple international and domestic student-industry collaborations
with nonprofit organizations located in or operating programs within the
Greater Danbury Community.
She teaches the undergraduate capstone marketing course in Strategic
Marketing Planning (MKT490) and the graduate capstone marketing course
in Strategic Marketing Management (MKT534). Both these course are
experientially driven, using real-time student-industry collaborations
to apply course learning. Other courses she teaches include survey
marketing courses on the undergraduate level (Principles of Marketing,
MKT301) and the graduate level (Marketing Management, MKT509). Dr Koza
has also taught marketing research, sales force management and
multivariate data analysis.
Her capstone marketing MBA students have won national recognition in the
2006-2007 BusinessWeek / Society for Case Research Student Case
Competition for two cases the students wrote under her guidance (http://www.sfcr.org/2007comp.htm.)
More recently, a team of her MBA students led by her received acceptance
to the 2008 Summer Case Writing Conference sponsored by the Society for
Case Research, where abstracts of all cases accepted are published in
the Conference Proceedings. This case is eligible for submission to
Annual Advances in Business Cases, a blind-refereed publication
sponsored by the Society for Case Research.
Since 1989, Dr Koza has developed and led corporate training programs,
more than twenty strategic marketing planning initiatives, and many
specialized project studies on customer loyalty and retention,
relationship management, and managing performance expectations and
outcomes, for many major multinational and Fortune 500 corporations.
Dr. Koza has published academic articles and case studies on issues
involving relationship / supply chain management, e-tailing, digital
literacy, globalizing capstone projects, and ethics, and presented the
same at a number of domestic and international conferences. Her research
has appeared in the Journal of Retailing, the AMA Educator’s
Proceedings, INFORMS, Freie Universitat Berlin Conference Proceedings on
Relationship Marketing and Customer Relationship Management, and the CSU
Faculty Research Conference Proceedings.
She has been an invited speaker at various forums and community events,
speaking on how universities are equipping students for success in
today’s global job market through fostering innovation in curriculum
design. Her expertise / work have been cited in various regional and
national news journals. She has also been awarded community service
awards and certificates of appreciation for work she has performed for
regional nonprofits.
Contact information:
Office: WS 205
Office phone: 203.837.9036
E-mail:
kozak@wcsu.edu
Office hours change each semester; please
contact Dr. Koza for appointments or listing of office hours.
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